“Logos and branding are so important. In a big part of the world, people cannot read French or English – but are great in remembering signs.”
– Karl Lagerfeld
Question is… how great are they at remembering those signs? Signs.com looked to answer that question by asking 156 Americans between the ages of 20 and 70 to draw well-known logos from their memory. With half an hour to spare, you’d expect the results to be conclusively accurate.
Adidas logo sketches.
Domino’s logo sketches.
Target logo sketches.
Starbucks logo sketches.
Burger King logo sketches.
With a pool of 156 people, a portion of them were bound to be graphics design enthusiasts, who we can assume may have produced the more accurate recreations. However, the ratio of those able to recall even the basic brand colours and geometry show that branding is overwhelmingly important in awareness.
We only wonder how this test would turn out if the subject matter were slightly different. Would as many people be able to recall the symbols and shapes of road signs on request to the standard and accuracy they displayed with brands?
To see the rest, visit Branded in Memory on Signs.com.