Lazy Pickle is a restaurant in Southend-on-Sea, locally renowned for it’s taste bud exploding food and generous portions. I took it upon myself as an avid fan to rebrand the gourmet spot into a bright, worldly visual feast.
A Visual Feast
The design revolves around a bright CMYK palette, ensured to pop on screen and in print. The idea was to make the visual identity as much of an experience as the food is.